The concept of luxury is not new to the world of fashion, but its marketing is also quite new. The process of creating luxury fashion branding is not only a complex one, but it also has a very long history. As the early twentieth century fashion designer Coco Chanel once said, “Luxury begins where […]
Luxury fashion branding is the collective name given to high end, exclusive and highly collectable clothing. Luxury fashion branding began in the 19th century with Louis Vuitton and has come a long way since then. Luxury is now more important to the fashion industry than ever before with designers like Christian Dior and John Galliano […]
Luxury fashion branding has come of age. Whether it’s from Coco Chanel or couture labels like Dior or Gucci, fashion is always evolving and changing. Innovation and change are two important facets of the luxury fashion industry. And the one that has attracted the attention of most of the fashion world is luxury real estate […]
Luxury fashion branding has become an integral part of the business that involves the design and production of luxury items for affluent consumers. Luxury fashion branding is one of the most powerful marketing tools in the industry today. The power of brand names can be defined in the dictionary by the word ‘monumental’. Such is […]
Luxury fashion branding has evolved and changed with times. Luxury fashion is now more than just a status symbol. It has come to symbolize one’s financial wealth, affluence and success. These three words uttered by Gabrielle Coco Chanel back in the early 20th century still remain true today where requirement meets desire. If we want […]
Luxury fashion branding has reached new levels with some of the biggest names in Hollywood, having their own lines of fashion for the masses to wear. These well-known beauties are now using their wealth and fame to help promote these high end lines of clothes, accessories, perfumes and cosmetics. This new level of marketing has […]
Luxury fashion branding is the process of creating a unique, recognizable logo and identity for your company or organization, so that it can be associated with luxury and style. Layers of differentiation must first be established, to ensure that potential customers and partners can quickly and easily associate your brand with luxury and style. ‘Luxe, […]