Luxury fashion branding is the process of creating a unique, recognizable logo and identity for your company or organization, so that it can be associated with luxury and style. Layers of differentiation must first be established, to ensure that potential customers and partners can quickly and easily associate your brand with luxury and style. ‘Luxe, luxury, ultra-precious; these are words that begin to describe us in more ways than one. Our Luxury brand offers a wide range of products and services, each defining our core values and delivering the very best in style.’
The Luxury brand is synonymous with glamour, luxury, sophistication and style. These words spoken half a century ago by Gabrielle Coco Chanel still stand as true today as they did back then. People associate luxury fashion brands with chic, design, trend setting and beautiful women. Luxury fashion branding can take the form of high end clothing lines, accessories, fragrances, jewelry, lingerie, fragrances cosmetics, watches and luxury holidays. It’s important that luxury fashion branding is not simply limited to the world of fashion, as this type of marketing has proven too successful for many smaller companies who have seen a drop in sales as a direct result.
Luxury brands have a unique place in the business world because they tend to command a higher price point than most other businesses. Luxury fashion brands are also generally very exclusive and tend to command a high price for access to these exclusive territories, which ensures that consumers are willing to pay a premium for them. Luxury businesses also have access to a massive supply of talented people who are able to design, manufacture, market and distribute their luxury brands successfully.
As a leading company within the luxury fashion industry, Chanel is the ideal company to work with for creating luxury fashion brands. Chanel is known for creating timeless classic clothing items and has continued to expand into all areas of the fashion industry. A Chanel boutique is likely to be stocked with products that are highly respected by the public, which is an enormous advantage within the modern day of a shrinking economy. If you own or manage a Chanel store or outlet, then you will have enormous influence over how your company is perceived by customers. This is because consumers who shop at a Chanel store will expect to pay more money for products, and may refer other consumers to your business if they are impressed by your selection.
Another luxury fashion brand that is growing in importance is Louis Vuitton. Louis Vuitton handbags and shoes command a great value in the market place, due to the quality of the materials they are made from and the exclusivity associated with them. Because of their fame, there is little doubt that Louis Vuitton bags and shoes command an incredibly high price. In order to protect their brand, Louis Vuitton uses a number of different strategies, including producing a number of limited edition handbags and shoes each season.
All of these luxury fashion brands have the ability to expand into other markets. For example, Gucci was originally solely Italian but now sells all over the world. Given its widespread popularity, it’s not surprising that other luxury fashion companies have also begun to produce their own versions of Gucci bags and shoes. As well as this, Gucci often holds its own designer exhibitions, which allow businesses to display their wares in an exhibition setting, and create further interest in their brand. All of these luxury fashion brands have one thing in common however, and that is the tremendous influence they have over the buying public.