Luxury fashion branding has evolved and changed with times. Luxury fashion is now more than just a status symbol. It has come to symbolize one’s financial wealth, affluence and success. These three words uttered by Gabrielle Coco Chanel back in the early 20th century still remain true today where requirement meets desire. If we want to be seen and stand out from the crowd, luxury fashion branding is the way to go about it.
The origins of luxury fashion branding can be traced in England, where Sir Hardy Amies first developed a line for his clothing products. He started with cottons and then moved onto silks and brocades. As time progressed, the British clothing industry perfected the blend of materials used, especially in their high-end boutiques and clothing lines. This was what came to be known as “curntown.” The term has stuck and has been adopted by the luxury fashion brands all over the world.
In the United States, Silhouette became one of the very first luxury fashion lines. It was created by none other than Ed Hardy, who was at the time a tattoo artist. The brand incorporated bold and powerful colors that were a departure from traditional black and white. Even though Silhouette was short lived, it paved the way for many other designer brands to come to stay.
French designer Christian Dior became famous because of one creation: the perfume Bonne Biophysique. The fragrance became popular among the wealthy and the fashionable in both Europe and America. However, not many people knew about this brand. That all changed when a store launched a private sale of the product. This fragrance was unheard of, until then. After the success of the private sale, other luxury fashion brands were bound to get their own slice of the market.
Just as in France, Italy followed suit and created another designer fragrance called Via Nuevo Iridescent. In fact, Italy is considered as the leading luxury fashion brands in the world today. The most notable Italian designer is Gucci. Gucci is one of the most famous luxury brands that has transcended its borders.
Although there are a lot of luxury brands today, it seems that only a few can say they truly belong to the luxury fashion brands category. Each and every one of them have created its own unique identity that sets them apart. They have their own unique design, price tag, and marketing campaign. Now that you know a little more about the luxury brands, start learning more about their distinctive traits and you will surely make a choice you will never regret!